MAGAZINECODE lets you lever extra value out of your magazine's content by publishing it online to generate new readers via the web.
Create revenue streams from online advertisers, reach new web markets with online subscribers worldwide.
Brief: The objective was to create a data driven website that allowed Devon Life to upload key taster articles for each monthly edition, as well as creating a business directory and events diary.
Solution: CODE worked in partnership with Devon Life to develop a new website in a phased manner, ensuring that while the site could become active quickly, it was able to grow as the budget allowed. The site needed a number of key factors. It had to give enough information on articles and images to entice the reader to buy the current edition and it also had to provide enough relevant information to work as a community site to encourage return visitors. Through the development of the business directory, this was achieved and the website also generated revenue for Devon Life, via online advertising sales.
Key Features:
Benefits: The benefit of the new site allowed Devon Life to have an up-to-date website from the moment each edition hit the shelves. With current articles on the website, this helped improve sales. The online directory proved to be a major point of usage, with useful revenue generated via banner advert sales.